
When working with a Government client recently, I was struck by the number of stakeholders and participants in a programme of work and where they were coming from. All with a common purpose and outcome, but all with their reporting lines to various parts of the organisation or even different organisations, facing competing pressures and priorities that impacted programme delivery.
In the dynamic landscape of startups, scale-ups and even large organisations, leaders often collaborate with individuals across various functions and external partners. Viewing these collaborators as a “volunteer force”—whose time and expertise you are leveraging—can transform your approach to engagement and motivation. This perspective emphasises the need for deliberate strategies to harness their full potential.
I have curated a number of insights from others, along with links to the sources, so you can take a deeper dive into these ideas as time allows.
1. Articulate the Vision
Clearly communicate the overarching purpose of your initiatives. When team members understand how their contributions align with the startup’s mission, they are more likely to be engaged and committed to its success. As highlighted by McKinsey & Company, committed leadership and clear purpose are critical for successful transformations.
2. Define Specific Objectives
Assign clear, manageable tasks with well-defined success criteria. Recognise that these contributors are balancing your requests alongside their primary responsibilities. Clear objectives reduce cognitive load and facilitate efficient task completion. The Boston Consulting Group emphasises the importance of agility and innovation in modern organisational structures.
3. Streamline Onboarding and Foster Autonomy
Develop a structured onboarding process complemented by systems that keep team members informed and connected. Tools that provide overviews of current projects, task statuses, and key contacts empower team members to self-organise and stay aligned. McKinsey & Company discusses the significance of comprehensive communication and coordination in delivery.
4. Ensure Mutual Value
Acknowledge that participants seek value from their involvement. Whether it’s the satisfaction of achieving a goal, developing new skills, or expanding their professional network, ensure that their contributions are recognised and rewarded. The Boston Consulting Group suggests that organisations should focus on creating value for all stakeholders to drive engagement.
5. Address Reluctant Participation
Some individuals may be assigned to your project without a personal desire to participate. For these members, it’s crucial to provide clear tasks and definitions of success, allowing them to fulfil their roles efficiently. This clarity enables them to contribute effectively, even if their engagement is limited.
6. Embrace Leadership Learnings
Leading a volunteer force offers a unique opportunity to refine your leadership skills. You’ll learn to communicate goals to individuals with diverse perspectives, foster collaboration among team members, and support their personal and professional development. As noted by McKinsey & Company, committed leadership is essential for successful transformations.
Enhancing collaboration and organisational success
Viewing your collaborators as a volunteer force whose time and expertise you leverage to get work done requires a thoughtful and strategic approach to leadership. By implementing these strategies, you can maximise their contributions and achieve shared success.
Remember, leadership is a continuous learning journey, and your effectiveness is amplified through the collective efforts of your team.